Dear fellow Copywriters,
I’m sure you know what I mean when I say that our bosses, managers, clients and dictators want us to churn out content that can turn water into wine
(Not you boss! Love you! Please don’t fire me)
We often say that we do our best work when we are inspired. Inspiration is what drives us to produce some of our best work. But as modern day copy/content writers, we don’t always get the breathing space to wait for inspiration do we. I want you to know that the big beautiful neuron circus in your head is capable of more than you give it credit for. It doesn’t always need inspiration. Not when it has information! Because I don’t know if you knew this but the engine in your head is actually a hybrid machine. It can run on both inspiration AND information!
Fair warning: The complete garbage we consume on our social media on a daily basis is not information.
I’m talking about the type of information that used to fuel our inspiration engines a few decades ago. We would absorb it when we did things like walking through a mall, or met up with a friend, browsed through a bookstore, watched a classic movie, flipped through a magazine, or even use MS Paint (or Paintbrush if your first time was with a Mac)! Do you remember that absolute thrill when you discovered Paint? Do you remember how it felt when your brain realized that it had access to a canvas on which it could draw absolutely anything? That canvas still exists in your head. You just took all the paintbrushes away and replaced them with useless shit like overpriced smartwatches, absurdly expensive lenses, and TikTok!
The canvas of your imagination is still there and is desperately asking to be splashed with actual information instead of the regurgitated rubbish that the internet feeds us 24/7. The more real-world information you absorb, the comfortably you will be able to create copy you’re your inspiration reservoir runs dry.
Digital Marketing Dynamite 